How might servers effectively promote special menu items or promotions?

Promoting special menu items or promotions effectively involves actively engaging with customers during their dining experience. When servers mention these items during the ordering process, they can highlight unique features, ingredients, or the benefits of trying something different. This proactive approach not only informs guests about what is available but also creates enthusiasm around the specials, potentially influencing their choices. By making these recommendations in an engaging way, servers help to enhance the overall dining experience and can increase sales of items that might otherwise go unnoticed.

This approach contrasts with discussing specials only if asked, which limits the opportunity for the server to create excitement. Relying solely on standard menu items misses the chance to upsell or introduce customers to new and seasonal offerings. Similarly, bringing up specials only during payment does not allow customers to consider these options while making their meal decisions, reducing the potential for increased checks and a more dynamic dining experience.