What is an important skill for a server to develop to enhance guest interactions?

Active listening is indeed a crucial skill for servers, as it directly impacts the quality of guest interactions. This skill involves not only hearing what the customer says but also understanding their needs and preferences. By practicing active listening, a server can provide a more personalized experience, ensuring that guests feel valued and understood.

When servers actively listen, they can pick up on both verbal and non-verbal cues, allowing them to respond appropriately and make recommendations that align with the customer’s desires. This can lead to increased customer satisfaction, repeat business, and positive word-of-mouth, ultimately enhancing the overall dining experience.

In contrast, options that focus on talking more than the customer might lead to misunderstandings, and speed reading, while beneficial for recalling menu items, does not address the relational aspect of service. Furthermore, relying on negotiation skills to gain tips can create an uncomfortable environment, as it may come off as insincere or pushy, detracting from the genuine service experience that guests expect.