Why is it important for servers to be knowledgeable about the menu?

It is essential for servers to be knowledgeable about the menu primarily to upsell items effectively. A strong understanding of the menu allows servers to highlight specific dishes, pairings, and specials that align with a customer's interests or needs. This not only enhances the dining experience for customers but also boosts the establishment's sales. By confidently recommending premium items or complementary sides and beverages, servers can increase the overall check average and contribute to the restaurant's profitability.

Having extensive menu knowledge empowers servers to engage meaningfully with guests, providing insights that can influence their choices. This capability not only benefits the restaurant but also promotes customer satisfaction, as diners often appreciate personalized recommendations that enhance their meal.